Strategic management is a discipline that helps an organization identify and implement new processes and products in order to improve the effectiveness of existing processes or improve the performance of the product. It is about identifying and developing opportunities, defining risks and evaluating options. Strategic management helps to align the goals and strategies of different parts of an organization.
The innovation process has two aspects. The first part is a process. This part includes identifying, conceptualizing and analyzing new ideas and approaches to problem. The second part is the product. It involves the development, manufacturing and introduction of new products to market.
The concept of product innovation process was first articulated by Henry Ford. He was one of the first businessman to recognize the need to make cars that were efficient and affordable. After creating the first successful Ford cars, Ford began designing and manufacturing innovative and cheaper cars. The innovation was carried out in spite of the competition, despite the loss of many customers and despite the price tag that were higher than competitors. The innovations had made Ford’s reputation and helped him to make a long-lasting company.
The process of product innovation process includes product identification, conceptualization, design, development, manufacture and commercialization. This process is carried out with the support of business strategy, organizational objectives, product specifications, market research and analysis, business planning and analysis and cost planning. These aspects are combined to achieve a particular goal.
The concept of business process and planning is to understand and design the overall system of an organization. There is no need for complex planning process for small companies and large organizations, but for the medium size companies it is required for long-term planning and production. Business process planning involves a thorough planning, formulation and execution of a business plan. The process of product planning involves identifying new products, determining their market requirements, establishing their feasibility, defining their value, designing their production, and sales strategies, manufacturing them and marketing them.
Strategic management involves the formulation, implementation and evaluation of a business strategy. The strategic management strategy is built around various aspects such as market, competitive and technological factors, strategic alliances and cooperation, public relations, competition with competitors, consumer demand, competition with technology, government policies, international relations and internal and external threats to the business. In a business strategy, an objective and a vision of the business are formulated. The strategy is then developed with the help of strategic planning. The objective of the business strategy is to achieve the desired objectives of the company.
An innovation process is important for the success of a business, but its success depends on the management. The business should have strong management. The strategy must be well designed and implemented so that the business can successfully compete in the markets. The management will take care of future needs by planning, designing and implementing the strategy. The strategy is the basic foundation of business planning and should be based on an understanding of the market, competitors.
The successful implementation of the strategy is essential in effective management. It involves the identification of key innovation opportunities, the identification of the potential problems, the selection of a suitable instrument for the problem solving and also the designing of the instrument. The design should be flexible in the sense that there is a constant change in the market conditions, for example, the problems of a particular industry may change from one period to another and also it is necessary to change the instruments accordingly. Also the tools used should be flexible.
A good innovation management will include good quality management. There is a lot of research work to be done, to identify the problems, and to make sure that they are solved properly. The quality management plays a major role in this process. The quality control for the products, processes should be effective and efficient to ensure that all the efforts are applied effectively.
The product development process has to be a continuous process that should be constantly evolving. It should be a continual process that incorporates continuous improvement of the products and services. This will enable the firm to maintain a competitive edge in the market. The product development process involves constant research to improve the productivity of the firm.
